When you get to social change, you need people to be active. You need them to think about their lives, what they want and what to change. So the question is: How to activate people?

Main parts of the discussion:

  • As long as people don’t have enough to eat, they don’t care about change (Armenia!).
  • That’s maybe not the point. You need people to think that their action matters. That the can change something.
  • Easy messages, channels for promotion. Remember the candle protests in GDR 😉